There's Magic in All of Us
Top 10 Best Ads Worldwide 2023
We partnered with Oscar-winning director Tom Hooper and composer Alexandre Desplat to craft the story of Solo, a real boy with cerebral palsy who uses his eyes to unleash his imagination and get closer to his brother. The visual language of Solo’s dream allowed us to create a cinematic journey and bring magic, joy and compassion to the holidays.
Eye tracking opens up a world of possibilities
for a child with cerebral palsy in Alto and
Tom Hooper’s short film.
Our project started with a brief to celebrate the life-changing power of eye-tracking technology. This technology, pioneered by neurologists at Montefiore Einstein Hospital, reveals the true potential of individuals incapable of speech or voluntary movement, who were previously perceived as having limited cognitive abilities. It gives such people a voice through their eye movement, revealing the amazing human beings often hidden inside.
Representing underrepresented groups
on screen really matters—yet for so long, severe disabilities have tended to be represented
by able-bodied actors.
an immersive opportunity to foster a deeper understanding and empathy. View the digital experience
The campaign drives to a digital experience at MagicInAllofUs.org, which gives people the opportunity to learn about eye tracking and, through a digital tool, immerse themselves in what it feels like to express yourself using only your eyes.
During the height of the pandemic in 2020, Montefiore Einstein asked Alto to create a holiday campaign to celebrate healthcare workers. We are now in our fourth year of finding poignant cultural insights, bringing joy and creating iconic work about the magic of health.
The holidays are a time for magic, and few spots will feel as magical as this tale from Montefiore Einstein.
The Holiday Train, 2022
An Urgent Holiday Tale, 2021
7PM State of Gratitude, 2020
- Brand Strategy
- Creative
- Production: Film, Digital, Print, OOH
- Talent Management and Contracts
- Communications Planning